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SWOYA is a high-performance outdoor brand inspired by the Himalayas and built for every environment. The name comes from Swoyambhu—“self-created” in Nepalese—signifying self-reliance and purposeful design. SWOYA creates gear for those that demand more from their gear. Guided by the philosophy of “Everyday Exploration,” SWOYA blends Himalayan heritage with modern design. The result is technical clothing and equipment trusted by climbers, explorers, and anyone who values reliability in harsh environments.